After the warmth of Fall, the coolness of Winter, and the glitz of Holiday...here comes Spring. Soft, brightening light...like a day opening. Less layers, more playful, more colorful. Everything lightens. Fresh flowers come to set. The flower market in San Francisco has been nothing short of AMAZING. We shoot Spring in the Winter. So as we're dealing with Winter outside the studio (not such a big difference in San Francisco), inside we're seeing all the budding fruition Spring has to offer.
Spring makes me want to read poetry, count the flowers outside, hike and hike and hike more. Spring has me considering green, all the shades, all the leaves, all the trees and how fast they conceal their winter nakedness. Spring is a revolution. Spring is beginning. Spring is sowing seeds. Spring is this breath, of ok...we're all still turning, and growing, and breathing, and being.
Summer! Here comes big bright high up "Hi, I'm here!" light. Colors, colors, colors. Styling on sand, which is an art form! I have shot so much on sand, I love it. It's so challenging. I can confidently say, I am a dune master! Ha. One catalog, I styled fine jewelry on sand. then had to use small soft paintbrushes to move all the sand back from everything so carefully. Minimal retouching.
Most of Summer get's shot on white, especially the last few years. My goal is to always figure out how to add white backgrounds that have texture, mix them...for a richer story that doesn't take away from the product but enhances it. A little texture goes a long way.
Summer palates are all over the place. Sometimes you get a zinger of a color thrown in to an otherwise well thought out palate. The challenge is where to put it in relation to all the other colors. Where will it work? I have called this sophisticating the gum ball. Having a background in Art has served me well with color order and composition.