Super blessed to have collaborated with Jim Sebring, John Klein (Art Director), Shea Ferlita, and Chris Farrar (Photographer) on a Catalog Launch for Coldwater Creek. Back in the day Coldwater would have their homegoods all over their pages with their clothes. It made sense at the time because of how that brand grew and was cultivated. The lifestyle and story they told to their devoted audience. When this team came into place and started shifting the direction of the brands story. John's idea came into fruition to do a smaller, square catalog within the main catalog. Capturing all the home goods in a cohesive story. Letting the main catalog speak to fashion only. Less clutter on each spread. We did all of this on the side, outside of the projects at hand. We all believed in the possibilities within. I loved curating the product, loved the moody emotive lighting. Chris was the best, positive and adventurous in his aproach to photography and lighting. John gave such a great pitch to the CEO Jerome Jessup. (a wordsmith and a scholar!) Lucky to have been part of this creative effort.