Seriously one of my favorite shots! I had a client that was looking for an iconic image to go with a early Summer campaign for Ipad, Iphone, Online landing page...I was sorting through the products...and realized there was all this amazing nautical jewelry and nobody was showing it as a collection or really diving into how amazing it could be. Anchors were just taking root again in the media universe...and I thought...YES! Used the back of an old rusty sign, got shooter Rob Brodman to collaborate. Delivered it an hour later. Anchor's away!
On a side note, fed the image later to a blog I love...habanero collective...they ran it that day and then I tracked how many other blogs picked it up and where it went...a total social media experiment & eye opener!